Letter to the Editor

Hi Thomas,

I was reading MMM and your news blurb about Harley-Davidson divesting MV Agusta followed by your comment that our current business plan “appears to be centered around the idea that Boomers are going to live forever” and wanted to give you a little more perspective.

Of course we’ve been successful reaching the Boomer generation and we don’t apologize for working hard to make sure that they continue to enjoy riding Harley-Davidson motorcycles for many years to come. But what you may not have noticed is that Harley-Davidson is doing quite well against younger riders and broader demographics too. In fact, R.L. Polk & Co. registration data shows that H-D gained the top market share position among young adults (age 18-34) in the U.S. in 2008 and extended that lead further in 2009. H-D also has the top share position among women riders, Hispanics and African Americans in the U.S. and we’ve grown our overall market share in the U.S., Europe and Japan.

Just wanted to let you know that we do indeed have a broader business plan, and that we’re having success with it.

All the best,

Paul James
Director, Product Communications

The “news blurb” referred to in this letter can be found in Thomas Day’s All The News column in September issue #124. We at MMM appreciate any and all correspondence from our readers.


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