Motorcycle & Scooters, The State of the Market

It appears the U.S. motorcycle market could in 2015 achieve its 5th straight year of growth as manufacturers continue to spin out a wider assortment of models in their ongoing effort to offer products that appeal to a broader spectrum of consumers.

Two-wheeler sales in the U.S. during the first nine months of the year totaled 413,128 units, up 4.7% compared to 394,640 units during the same nine-month period in 2014 and the most nine-month sales since 435,497 units moved in 2009, according to the Motorcycle Industry Council (MIC).

On-Highway model sales during the recent January-September period totaled 298,773 units, up 4.7%; Off-Highway model sales totaled 58,523 units, up 2.7%; Dual model sales totaled 30,465 units, up 6.9%; and Scooter sales totaled 25,367 units, down -10.9%.

For more specific market information, lets look to Minneapolis-based research firm Power Products Marketing (PPM). Last year, according to PPM, the negatively impacted segments of the motorcycle market proved to be the two largest: Cruiser and Sport. Segments that experienced most growth included Naked Sport, Standard models, Motocross models, Enduro models, Touring models and Adventure models. Dual model sales remained relatively flat.

Seventeen major brands are set to offer riders more than 400 models of motorized two-wheeler in 2016. Here, we take a look at the product line-up those brands have planned for the new model year.




Aprilia is set to offer nine models in 2016, including two Sport models, four Naked Sport, two Adventure and a Scooter. Prices range from $2,099 for the SR Motard 50 scooter to $21,999 for the supersport RSV4 RF.

Look for the new Tuono V4 1100 Factory ($16,299) at dealerships in May and the RSV4 RF at dealerships in June.

Aprilia’s bestsellers have included the Tuono V4R, RSV4 R APRC ABS and SL 750 Shiver.


BMW likely will offer more than 20 models in 2016, including at least three Sport models, five Touring, four Roadster, seven Adventure and one Scooter model. Confirmed prices so far range from $7,895 for the G 650 GS to $29,995 for the K 1600 GTL Exclusive tourer.

Making headlines recently is BMW’s G 310 R, a 313cc liquid-cooled single-cylinder naked bike built in cooperation with TVS of India. Another all-new model: The R nineT Scrambler, an 1170cc Boxer with 19-inch front and 17-inch rear wheels.

The R1200GS/Adventure and R1200RT continue to be BMW’s two bestsellers, but that could change in the coming year given the brand’s recent product expansion.



Ducati is set to offer more than 25 models in 2016, including Scrambler, Diavel, Hypermotard, Monster, Multistrada and Superbike models. Prices range from $7,995 for the Scrambler Sixty2 to $33,995 for the Panigale R.

Highlights include the 400cc Scrambler Sixty2, the hard adventure Multistrada 1200 Enduro, 157hp Panigale 959, Monster 1200R, XDiavel performance cruiser, and three versions of the versatile Hypermotard/Hyperstrada 939.

The BIG news is in Ducati’s small displacement offerings. Priced nearly $1,000 less than the 803cc Scrambler Icon, the Sixty2 utilizes the same chassis as its larger brethren, but with some cost-savings in the parts department and a 41hp output vs. 75hp.




Genuine Scooters continues into 2016 with seven confirmed scooter models and a … motorcycle. Prices range from $1,999 for the Buddy 50 to $3,399 for the Stella Auto on the confirmed models, of which the Buddy 50 and Buddy 170i continue to be the most popular models with scooterists.

The motorcycle? A single-cylinder classic-look standard model called with G400C ($4,599) that Genuine would like you to cross-shop against the Yamaha SR400 ($5,990).






H-D is set to offer 38 models in 2016, including two Street models, six Sportster, five Dyna, six Softail, two V-Rod, 10 Touring, two “S” series, three CVO and two Trike models. Prices range from $6,849 for the Street 500 to $40,299 for the CVO Road Glide Ultra.

Harley-Davidson’s latest model family is heralded with the “S” moniker and joins the Street, Sportster, Dyna, Softail V-Rod, Touring, CVO and Trike families. For 2016, the S series features the blacked-out Softail Slim S ($18,499 compared to the Softail Slim’s $14,899) and Fat Boy S ($19,699 compared to the Fat Boy’s $16,699).

Most of H-D’ sales in North America are for big Touring models. As a result, The Motor Company’s most popular models still include the Street Glide and Electra Glide variations.


Honda is set to offer 50-some models in 2016, including seven Touring models, four Adventure, 11 Trail, three Motocross, two Trials, 10 Cruiser, three Supersport, 11 Sport, two Dual and five Scooter models. Not counting the $184,000 limited edition RC213V-S, prices range from $1,399 for the CRF50F to $23,999 for the Gold Wing.

Look for the new-to-the-U.S. VFR1200X to join the CRF1000L Africa Twin ($12,699) in the Adventure line-up, revisions to the popular CB500F and CBR500R and the massively updated CRF250R ($7,599).

While Honda’s expanded line of small to mid displacement road models has made an impact on the sales floor, the dirt-oriented CRF50F and CRF250L remain among the brand’s most popular models.


Indian plans to enter 2016 with seven models, including one Small-size model, one Mid-size model, one Touring model, two Cruiser and two Bagger.

While Indian customers appear to still prefer models with some long-haul capabilities, like the Chief Vintage and Chieftain, the introductory year of the water-cooled Scout proved a success for the brand and heralded in a new-for-2016 model, the Scout Sixty.

As the name suggests, the new Scout Sixty ($8,999) features the chassis, suspension and braking components from the standard Scout ($10,999) but is outfitted with an engine of 60 cu. inches (999cc/78hp) rather than the standard Scout’s 69 cu. in. (1130cc/100hp) lump.

Indian prices range from $8,999 for the Scout Sixty to $27,999 for the Roadmaster.



Kawasaki enters 2016 with at least 35 models, including six Supersport models, six Touring, eight Sport, five Cruiser, one Dual, four Off-Road and five Motocross models. Not including the $50,000 limited edition H2R, prices range from $2,299 for the KLX 110 play bike to $25,000 for the H2 hypersport.

Firing its latest salvo in the Battle of the Supersports, Kawasaki’s 2016 ZX-10R ($15,999) has been radically updated to include a revised chassis, engine and exhaust; redesigned fairing; and new electronics suite with all the latest tech. That all comes together in a 450-lb. package offering around 200 hp.

Like your rides smaller? You’ll be pleased to know Kawasaki’s best-selling Ninja 300 is scheduled to get a Grom-fighting stable-mate, the Z125/Pro powered by an air-cooled single cylinder and styled to resemble the Z800/1000. The Z125 is outfitted with a four-speed automatic transmission while the Pro model gets a manual.


KTM enters 2016 with at least 37 models, including 10 MX models, 17 Enduro, one Freeride, four Travel, three Naked and two Supersport models. Prices range from $3,899 for the 50 SX to $20,499 for the 1290 Super Adventure.

Also expected to join the KTM stable in 2016 is the 1290 Super Duke GT, a more travel-worthy example of the Super Duke R that gets an electronically controlled semi-active WP forks and rear shock, an eight-way adjustable windscreen, a four-mode engine map, heated grips, cruise control and a larger 6.5-gal. fuel tank.Like your Duke on the smaller side? Check out the refined-for-2016 Duke 690/R.

KTM buyers are all over the map with their desires, preferring big EXC, Adventure and XC-W models.




KYMCO returns in 2016 with 13 scooter models. Prices range from $1,699 for the Agility 50 to $9,699 for the MyRoad 700i. KYMCO has made inroads with its Agility 50, Like 200i and Agility 125.







MOTO GUZZI171_Moto-Guzzi-V7-II-Stone

Moto Guzzi enters 2016 with 10 confirmed models, including at least four Standards, three Cruiser and three Touring models. Prices range from $8,990 for the V7 II Stone ABS to $18,490 for the California 1400 Touring.

While the V7 Stone, V7 Scrambler and V7 Racer still represent Guzzi’s top sellers,

most notable for 2016 are the Eldorado ($15,990) and Audace ($15,990) – both of which share their 1380cc air-cooled V-twin and underpinnings with the California 1400 Custom ($15,490). The Eldorado comes with gobs of chrome and white-wall tires while the Audace gives the look of a blacked out power cruiser.

Later in the year, look for two new bikes powered by a newly developed 850cc 90° V-twin, the V9 Roamer and V9 Bobber.


Piaggio’s plan for 2016 includes six models. Prices range from $1,999 for the Typhoon 50 to $8,999 for the three-wheeled MP3 500 Sport ABS. Piaggio’s success has come via the BV 350, Fly 150 and Typhoon 50.








Suzuki approaches 2016 with at least 35 models, including six Sportbike models, six Cruiser, two Touring, four Standard, four Adventure, three Dual, one Supermoto, three Motocross, two Off-Road models and three Scooter. Prices range from $1,799 for the DR-Z70 to $14,999 for the Boulevard M109R BOSS.

Suzuki’s plans for 2016 include a return of the SV650, an ode to the original mid-size marvel that amassed a cult-like following upon its introduction in 1999. Price and color are currently TBA, but the bike is targeted to be available by late spring/early summer. The similarly equipped 2015 SFV650 retails for $7,699 while the 4-cylinder 2016 GX-S750 retails for $7,999.

Also worth a look are the naked GSX-S1000 ($9,999) and faired 1000F ($10,999) siblings, two liter bikes featuring engines from the older GSX-R1000 that are set into a chassis that proves less sporty than a track-oriented supersport but far more comfortable for street riding. Off-road enthusiasts may want to check out the RM-Z250 ($7,699) revised for 2016 with more than 80 new parts.


It looks as if Triumph plans to greet 2016 with at least 25 models, including six Adventure models, five Classic, five Cruiser, four Roadster, two Supersport and four Touring models. Prices range from $8,099 for the classic Bonneville to $19,499 for the Trophy SE ABS tourer.

Headlining Triumph’s 2016 range are new Bonneville and Thruxton models, each now packing a 1200cc parallel twin. Also, Triumph’s good-selling Speed Triple/R gets revisions for the new year, including new styling and technical enhancements to the 1050cc three-cylinder engine.

Triumph’s 865cc Classic Bonneville T100/Black and Thruxton have been among its bestsellers alongside the Street Triple/R.





Vespa has seven models of scooter for 2016. Prices range from $3,599 for the Primavera 50 to $6,799 for the GTS 300 Super Sport. Top selling models have included the GTS 300, Sprint 150 and Primavera 150.




Victory enters 2016 offering 11 models, including one Electric model, five Cruiser, three Bagger and two Touring models. Prices range from $12,499 for the Vegas 8-Ball cruiser to $21,999 for the Magnum bagger and Cross Country Tour.

The electric Empulse garnered Victory headlines in 2015, but the brand could easily equal that press coverage in 2016 with an upcoming bike that’ll be powered by a recently revealed 1200cc liquid-cooled four-valve DOHC V-twin engine.

Victory’s Cross Country bagger models and lower cost Vegas 8-Ball have been among the brand’s top sellers.


Yamaha rolls into 2016 with more than 50 models, including at least five Supersport models, 12 Cruiser, three Sport Tourers, two Adventure Tourers, six Sport, three Dual, five Motocross, 10 Off-Road and seven Scooter models. Prices range from $1,440 for the PW50 youth bike to $21,990 for the YZF-R1M supersport.

Yamaha’s 950cc Star models, FZ and YZF-R models are among its most popular.

Supersport riders should look for the new YZF-R1S ($14,990), a more “streetable” version of the track-oriented R1 ($16,490) and competition-oriented R1M, to go on sale in February, small displacement fans shouldn’t be surprised to see a naked version of the R3 introduced stateside as it already exists in other markets, riders who praised the FZ-09 may be interested in the naked XSR900 clad in polished aluminum bits, and off-road enthusiasts will want to check out the new-for-2016 YZ250F and YZ450F.


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